This week in our lecture we looked at photography and how it can improve the user experience when using a brands product or application.
Dan tobin smith is a British photographer and director who has over 20 years of experience in the industry across various fields such as: fashion, music, publishing and advertising. In 2020 he founded the studio, Optical Arts which is a London based creative studio.
I wanted to take a look into some of his photography work.
This is Jay-Z’s eleventh studio album and was released in 2009 it was also photographed by Dan Tobin Smith. I really like this album cover as it incorperates various white musical instruments against the white background with the centerpoint being the three red stripes in the middle it signify that its the third installment of the series.
Dan Tobin Smith has worked with Apple on ten different occasions using both his photography and directing skills. In 2016 he directed the advertisement for the apple watch gold, which was a extremely exclusive product. I think this advertisement does an effective job of showing that this is a limited and special item form Apple.
https://matthewcronin.onfabrik.com/portfolio/apple-watch-gold
Chase Jarvis is an American photographer,director and author, who has won various awards for his works. I had a look into some of his works.
What I like about Jarvis’s photos is that they are dynamic usually with a emphasis on the background and surrounding area of the photo. His photos are also authentic as Jarvis captures genuine moments as opposed to planned photoshoots.
I was quite interested in the lecture material this week as I find the topic of photography to be a important part of art and design, with the way photos can convey emotion and moments in time.